November 26, 2020

Marketing Mistake #7Not Converting The Features Of Your Product or Service Into Compelling Benefits You’ve probably heard this a thousand times…Everyone knows they should talk about benefits and not features yet nearly everyone persists with selling features.Remember, people don’t buy what your product or service does (features), they buy the result – or the benefits

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November 25, 2020

Marketing Mistake #6Not Keeping In Touch With Customers & ProspectsRegularly Enough Let me ask you a question…How often do you keep in touch with your clients, customers or patients and prospects? If your answer is less than once every month, then you’re missing out on an untapped goldmine.You must keep in touch with your clients,

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November 25, 2020

Marketing Mistake #5Not Using a Guarantee I guarantee that…If you put in place a powerful guarantee today, you’ll be staggered by the success it achieves for you in the coming days, weeks, months and years.As you know, the benefit of your product or service is gained only after the sale is made.Sometimes this can be

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November 24, 2020

Marketing Mistake #4Failing To Use Testimonials Let’s be honest – selling isn’t easy.Unless you convince your prospect your product or service will give them the result they’re seeking, you won’t get the sale.And what you say is often taken with a ‘pinch of salt’.After all, we’re all sceptics these days.So how can you almost instantly

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November 24, 2020

Marketing Mistake #3Using Big Brand Marketing for a Small Business I would say 99% of business owners use this technique.Big brand, or Institutional marketing and advertising, is marketing and advertising that doesn’t ask for a direct and instant response.For example, it is characterised by ads that have the company name as the headline at the

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November 24, 2020

Marketing Mistake #2Not Having a Differentiator This is one of the most common mistakes small businesses make. Let me explain…A differentiator is the one thing that sets you apart from the competition in the minds of your prospects and clients or customers.Your differentiator is what makes the difference between having a truly outstanding business or

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November 23, 2020

Marketing Mistake #1Marketing to Everyone “You can’t be all things to all people.”I know this may come as a shock to you, but it’s true.You cannot hope to market your products or services to everyone, even if you think everyone needs them.I’m not saying you can’t be successful doing this. What I’m saying is you

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November 11, 2020

Business Growth Magazine – November 2020 I’ve just published the latest edition of my Business Growth magazine and you can download your copy here, for free!November’s edition includes…How to easily implement a referral system so that your customers promote your business for you.Marketing lessons from a Bowling Alley – and how they can help you

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