SEO

Uber Local SEO

Here’s a recent blog post that agrees with what I’ve been saying for ages that Local SEO is the perfect way for small local businesses to increase their customers. The article was written in the USA and so the figures won’t be exactly correct here in the UK but the sentiment remains that a good percentage of all internet searches are for goods and services in the specific area that the searcher lives.Old Style Cash Register and Canned Goods in a Butcher Shop in New Ulm, Minnesota ..., 10/1974

For local businesses, there’s never been a more crucial time to have a huge local search presence on the Internet.

From the 3.5 billion searches done on the Internet each day, 100 million of them are for uber local services. And those searches are being found because of uber organic local seo

Yes -one hundred million!

What is uber-organic local search engine optimization?

It’s anything you do not have to drive more than ten minutes for.

That being said, the necessity of uber organic local search engine optimization and the relationship with buying decisions have never been more vital for businesses to not only survive but beat the pants off the competition

That’s because when people are generally in need of a certain product or service, the vast majority of consumers go to the Internet for solutions.

The very same is true for businesses who need products or services.

As expected, the simplest way to get new business is by personal recommendation, but that’s not always possible always. That’s exactly why the web is so effective in helping to make important buying decisions when you are most in need…. More at Pinakes-zografikis Blog » Uber Organic Local SEO

 

Where is within a ten minute drive or your business? What could you do to better serve the people within that area or to make your business, products or services more attractive to those people?

Maybe now is a good time to look at optimising your website with those people in mind!

Chris

 

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Niche Research

One of the Secrets To Internet Marketing Success

One of the biggest mistakes I see beginners make in online marketing has to do with RESEARCH!

Too many people begin developing web pages, setting up niche blogs, or creating ebooks or videos without doing proper research.

Research begins with:

* identifying a possible niche

* looking at monthly traffic for keywords in that niche

* looking at what your competitors are doing

In other words, what you shouldn’t do is create a product and then try to find a market for it. Instead you should do your research, find a hungry market with money to spend, find out exactly what they want ….. and then create the product to sell to them!

A great tool to start with is Google’s External Keyword Tool. It can give you numbers on how many searches are done monthly for various keywords.

It can also give you indications of how much competition there is for the keywords you are targeting.

Whether you are creating a new product, or doing article marketing, video marketing, setting up pre-sell or landing pages–keyword research is vital to your success.

Find out what keywords are getting all of the traffic and position your offers right in front of that traffic. That’s the real key to success.

Without doing your research first, you are throwing darts at a moving target in the dark.

I’ll be covering lots of other ways to do your research in my IM Shortcut email newsletter.

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Backlinks, Squidoo

More Squidoo Tips

Squidoo.com, LLC.

Following on from my last post that discussed choosing the best keywords for your Squidoo lens, here are some further Squidoo tips…

Of course the most important things to add to your Squidoo lens a link to either your sales page or the sales page of the product vendor whose product you are promoting as an affiliate.

As far as I’m aware, there is no automatic tool to use to create links in Squidoo. You must use HTML to do this. Let’s suppose you want to create a lens to promote a product we will call “Product X”. The URL of the sales page is… http://www.xxxxxx.com.

To insert a link into my Squidoo lens pointing to the sales page I would include the following HTML code.

<a href=”http://www.xxxxxx.com”>anchor-text</a>

The “anchor-text” is the anchor text in the link. That is what shows in the text on the page where I put it.

It is important to know that Squidoo only allows you to have NINE outgoing links per lens. If you use more than that you will get a message saying that you lens will not go live because it looks like spam-bait and you must remove some links to be able to publish it.

One final tip for today. Plan your lens carefully. I do not recommend changing your title or any of the content of your lens once you publish it. You can add more text modules to it, but I wouldn’t make any changes to any of the modules you have.

It may affect your Google rankings and I have had a few instances where Squidoo has given me the “spam-bait” message above when I’ve tried to make changes to text I’ve already published.

If you’d like more information about profiting from Squidoo then the best guide I’ve found is Lucia de Syracus’s Ultimate Squidoo.

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