Article Marketing

Improve Your Article Marketing

Article marketing works! Submitting articles to article directories will get you traffic and it will get your pages back-links to give you some Google juice.

On the downside, it is a time-consuming and often monotonous undertaking.

Assuming you are doing some pre-writing keyword research, and the content of your article is good, one of the key factors in getting high readership lies in your title.

The stronger your title, the more people you will have click to read. Each article you write should target a specific keyword phrase.

Of course that keyword phrase should appear in your title, but not just in the title–in the beginning of it. Consider the two following examples:

* Get Healthy With Organic Gardening

* Organic Gardening: 3 Ways It Can Make You Healthier

The second headline puts the keywords right up front which may be helpful for SEO purposes. It also lets the reader know immediately what the main topic is.

So look at your titles. Are they powerful? Do they target your niche readers? And–are your keywords at the front of your subject line? Those things will help.

I’ll be sharing ways to make your article marketing easier and more profitable in future posts but for now you may want to check out the tool that I use to submit my articles to hundreds of directories.

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Backlinks, Squidoo

How to Promote Your Ebook or Website on Squidoo

Squidoo.com, LLC.

A lot of people think of Squidoo as a poor man’s blogging platform. And yes, it is free to use, but it can be a powerful way to make some sales or get visitors to your main website.

Squidoo refers to its platform as a personal publishing platform. Squidoo refers to its blog-like pages as lenses. It is free to set up an account and start creating lenses. Squidoo is the brain-child of Internet marketing genius, Seth Godin.

At the outset you should know that there are many, many top Clickbank gurus who have had top product launches on their own who use Squidoo regularly to promote other products as an affiliate. It is not a small time thing.

Squidoo provides about a couple dozen modules you can use to add content to your lens. The most important is the text module. You use this to add textual content to your lenses. You should know that you will likely need to add about three text modules to your lens before Squidoo will make it go live. If they feel your lens is light on content you will get a message to that effect when you click to publish your lens.

Two of the most important things to consider with Squidoo lenses are the title you choose for your lens and the URL you create with it. You should first decide on the keyword phrase you think most people would search for on Google to find your lens.

Once you decide on this you will want to include that phrase in your lens title. You should keep the keyword density of that phrase within about 2.8-3.2% in your textual content as well.

You can also select the URL you want for your lens if it isn’t already taken. All URLs will begin with http://www.squidoo.com/. You can add whatever you wish to the basic URL.

For example, you could input “organic-gardening” as your URL ending and you would have http://www.squidoo.com/organic-gardening as your URL. It is important to have your main keyword phrase in your URL to help with SEO purposes. It is fine to include dashes in your URL, but I do not recommend using underscores.

You can find Squidoo at Squidoo.com

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