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I spoke to a restaurant owner recently, whose name was Dimitri, and he had the same fears and frustrations that I have heard from a number of restaurant owners during the Coronavirus pandemic...
The outlook for his business was not good. There were no signs of the economy improving and no sign of any increase in customers coming to eat with him. In fact, many of his regular customers seemed to be afraid to go out to eat and his attempts at enticing new customers hadn't got him far.
He was trying to do what he'd always done... pay for ads in his local newspaper, but the ads were not only very expensive, but were attracting fewer and fewer people to his restaurant.
His biggest fears were: Going out of business, not being able to pay himself or his staff, losing the restaurant and his livelihood. He feared having to tell his waiters and waitresses that their jobs had to go. He feared telling his daughter that he no longer had his restaurant and was in debt with no income.
His biggest frustration was that he knew his food was first class but he couldn't get enough people to come and eat there so they can discover how good it really is.
I'm hoping that your situation is not as serious as Dimitri's was, but as you've found my website, I'm guessing that you've not been getting the results you want from your marketing, and you are looking for new ways to attract new diners to your restaurant, as well as tempt previous diners to come back to you more frequently?
Newspaper Ads & Flyers
Many restaurants still depend on traditional restaurant marketing options including placing adverts in the local newspaper and pushing flyers (or menus) through local letterboxes.
But both of these methods are not only quite costly, they are also one-hit-wonders! In other words, an ad that is in the paper one night, is in the bin the next day. So you constantly need new ads to keep attracting new diners or they just don't appear.
Are you still depending on these outdated methods and so are being left behind by other local restaurants?
Websites, Facebook Pages and Twitter
I totally agree that every restaurant should have a website, a Facebook page and a Twitter account. Unfortunately though, whilst "Build it and they will come" was a great saying in a film, it just isn't true with regards to websites and social media.
They all actually need quite a lot of regular effort to ensure they get seen by potential diners.
What do your own stats tell you? How many visitors do you get to your website each week? If you post to your Facebook page, how many people get to see each post?
Are you like many restaurateurs who find that these methods actually bring them very few new diners?
Well, TV restaurant guru John Taffer says that the chances are...
So, even if your food and service are superb, the chances of a first time diner coming back again
is only around 40%. This figure then rises slightly to 42% if they do come back a second time...
but then jumps to a massive 71% after 3 visits!
In other words... unless you can find a method to encourage every new diner to visit you three times,
then there is less than a 50% chance of that diner ever returning, let alone becoming a regular customer!
If you're like most restaurants, you probably use the method that I call 'Hope Marketing'...
You HOPE that your good food and good service will tempt them to return again and hopefully become a regular customer. This could well happen of course, but as you've seen from the figures above, your chances are less than 50/50!
You really are just HOPING it will happen!
We've looked at the restaurant marketing techniques (or lack of) that most restaurants use and find they give poor, inconsistent returns, or just no longer work, but I'm pleased to tell you that I can show you how you can easily...
What difference would it make to your profits when you are not only attracting more new diners, but more of them return to become regulars, AND your regulars come back to you even more often than they did before??
Attract new customers
Create a buzz about your restaurant on Facebook and Twitter
Get referrals and recommendations from
Tempt existing diners back more frequently
Keep your restaurant at the front of local diners' minds when they're deciding where to go to eat
Improve your profits
Reduce other advertising costs
See results quickly
Increase customer retention and enjoy the increased profits that come from REPEAT business
If you're short on time to implement my powerful marketing strategies yourself, I also work with a small number of restaurants across the UK to personally implement my most effective strategies and to guarantee their success.
If you would like me to help you fill your restaurant with customers, then please click here to see the options available.
I look forward to working with you.
Whether you are in a large city, a small village, or somewhere in-between, I guarantee that my free restaurant marketing guide will help you to get more new customers as well as tempt your existing customers back more frequently.