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Article Marketing

Article Marketing – Connecting with your Reader

Chris Knight, CEO at eZineArticles, put up a short post on FaceBook recently in which he said (and I’m paraphrasing), that you should write for one, not many. In other words, even though you want to get hundreds of reads for your articles, you should write as if you were talking one-on-one with the reader.

This makes good sense. A good article connects with the reader. You want the reader to feel as if they were talking to you from across the table, not preaching to them from a pulpit. Keeping it personal can be done by asking rhetorical type questions of the reader.

Ultimately, what it comes down to is getting individual readers to click on your resource box to go to your site. Even though you want a lot of readers to do this, the best way to accomplish this is to try to make a personal connection with each reader of your article. Build relationships with your readers one at a time and soon you’ll have established quality relationships with the masses.

There are basically two approaches to using articles to get traffic to your sites or opt-in pages. One school of thought is to simply blast the article directories with hundreds and hundreds of rather general articles in your niche and hope that some of them get lots of reads and clicks in the author resource box to get traffic to a site.

This “brute-force” method can work, but it takes a lot of articles and time to write them. The other way is to do a little research and fine tune your articles for specific searches. Using this approach you should decide on the keyword phrase your article is targeting. Make sure that phrase is in your title.

Make sure you use that phrase in your article a few times as well. eZineArticles may reject your article if you have phrases in excess of a 1% keyword density. This means that in a 400 word article you should keep your keyword phrase use to no more than four times. If you have studied latent semantic indexing, including semantically related terms to your keywords may help your article show better in Google listings.

My opinion is that it is easier to write fewer articles, but articles laser targeted to specific keywords you think people would be searching for online.

Article Marketing, List Building

Article Marketing to Build Your List

I know that a lot of you are using article marketing to build your lists and to drive traffic to your sites. What I’d like to talk about today are some of the advantages of sending your article marketing traffic to a squeeze page (an opt-in) page to collect names rather than to a specific sales page.

Suppose you write a 300 or 500 word article on affiliate marketing. You have a page with a product of yours related to affiliate marketing. Your first temptation might be to put a link in your author resource box pointing to your site so you can make some sales.

One problem is that down the road you may create another, or several more products in this niche. You would then have to write another batch of articles with a different link point to your sales page for that product when you submit more articles.

What I believe is a better option is to set up a squeeze page (a page set up with your auto-responder to capture names and email addresses).

Once you get names on your list, you can market to them by email whatever product you wish. In fact, you can send them ongoing emails promoting endless products in the niche.

So my advice is sometimes to use the author resource box in your articles to point to an opt-in form to build your list. Then, use that list to market dozens of different products to your list over the course of a year.

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