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Copywriting

How to Write Better Sales Copy: 6 Great Tips

Writing great sales copy is the one thing that can make you rich. You can write sales copy for other people or for yourself. Of course, it’s not easy to write effective sales copy. But here are 6 tips for how to write better sales copy. Follow these tips and you’ll be well on your way to a successful sales letter.

Tell a Story
Everyone loves a great story. Therefore, you should try to tell some kind of a story in every sales letter you write. This will keep the interest of the reader and make it much more likely that the reader will read your entire sales letter.

Write to your Customer
Before you even write the first word of a sales letter you want to make sure that you carefully consider who your ideal customer is. Then you want to write directly to that person. This will help personalize your sales letter and will in turn help your conversation rates.

Remember AIDA
The next tip for how to write better sales copy is to remember AIDA. AIDA stands for attention, interest, desire, and action and it’s how you should structure just about every sales letter you write. You want to get the reader’s attention, then their interest, then you want to create a desire, and you want them to take action and buy what you’re selling.

Tap into Emotions
Most people buy on emotion most of the time. So with every sales letter you write try to tap into people’s emotions. Just make sure the emotion you’re tapping into is related to what you’re selling.

Make it Flow
All sales copy should flow nicely. This way the reader will get to the end easily. So, put very little spaces and very little breaks in your copy. Just make it flow from beginning to end.

Make them Buy Now!
The final tip for how to write better sales copy is to get the reader to buy right away. Don’t let them get away. Give them every reason to buy right then and there. If they click away from you sales letter then chances are they probably won’t come back.

There you have 6 tips for how to write better sales copy. If you follow these tips then all sales copy that you write will convert better and that will add up to you making more money.

Copywriting

The Key To Successful eBook Selling

As I’ve said before in previous posts, it all comes down to your sales letter. If your sales letter doesn’t convert, nothing else matters.

One of the biggest keys to developing an effective sales page for your product lies in stressing the benefits of your product, not its features.

If you put a benefits driven sales page before a group of hungry buyers you will make some sales.

What is a benefits driven sales page? It is one that identifies a problem the people in a particular niche have and then offers them a solution to that problem.

The people reading your sales page don’t really care how many pages your ebook has, or what font you’ve used, or what color your headline is.

What they want to know is, “What’s in it for me?” And what’s in it for them relates to the benefits of your product.

You need to spell those benefits out, not in a way that makes sense to you, but in a way that makes sense to them. They are not familiar with your product so you have to clearly explain exactly what the benefits will be to them.

Copywriting, Miscellaneous

Pumping Conversions From Your Sales Page

The single most important facet of your sales or marketing funnel is your sales page itself. If your sales page doesn’t convert–nothing else matters.

In a screenplay or novel authors use what are called plot points to drive the story forward. There may be half a dozen major plot points with many more minor ones.

The plot points drive the reader forward and create a tension or expectation for a resolution to the crisis within the story.

We can think of a sales page as a novel. The copywriter develops a story and hinges that story around half a dozen or so key plot points to drive the sales message forward.

Once the plot points of the sales message are identified, intermediary text can be added to carry the reader form one key point to the next.

The key plot points in a sales letter could include 1. I am a lot like you, 2. I had a problem just like you, 3. I found a solution to that problem, and 4. here is the solution and I am willing to share it with you.

Of course the solution to that problem involves the product you are promoting. One key to an effective sales letter is that each sentence must cue the reader up to the next sentence. Each paragraph must lead the reader to the next paragraph.

Tension must build through the course of the sales page until the point is reached where the copywriter states something like, “Then it hit me like a ton of bricks–the solution to my problem.”

Here the writer discloses the solution to the problem the reader has and begins pouring on the benefits of the product being sold.

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