Marketing, Marketing Mistakes

Marketing Mistakes – Not Asking For The Order

Marketing Mistake #12
Not Asking for the Order

Even sales professionals are sometimes reluctant to ask for the order for fear of rejection.

However - you must ask for the order.

Why?

Because your prospect is silently begging to be led.

Asking for the order is something you must do to get the sale. If you don’t ask for the order you won’t get the business.

Marketing Banana Skins

Or you won’t get as much business as you should.

Closing is simply the way in which you ask for the order.

Basically this means you should have two or three good logical closes you can use comfortably when meeting with prospects. (This also applies to all of your marketing communications. If you want people to request further information, or a meeting, or whatever, your communication must close to get the desired outcome).

...and, of course, it's no different online. Your buttons, your videos, all your social media, articles and so on, all need to ask for the order, or at least get people to move to the next stage of your sales process.

This can be as simple as saying something like, ‘Shall we go ahead?” or "Shall we give it a try?"

That’s not hard for anyone to say, but the difference it makes to your sales and profits will be astronomical (I chose that word very carefully!).


If you'd like to learn the easy way to dodge all of the marketing banana skins at the same time as improving all of your marketing, without cost, click here.

Best regards,

While you're here, you may like to see...   

How to get more customers for your business without it costing you a penny

Take my totally free 'Sell More Stuff' Mini-Course and I guarantee that you'll attract more customers or clients to your business without it costing you a single penny!

You can see all the details and join for free by Clicking Here.

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Marketing, Marketing Mistakes

Marketing Mistakes – Not Having A Referral System

Marketing Mistake #11
Not Having a Referral System

If your product or service is half-decent, then you’ll automatically receive referrals or recommendations from your clients, customers or patients.

It's a simple equation...

...the better you are – the more ‘unsolicited’ referrals you’ll get.

That’s what good business is all about. Agreed?

However, if you actively go after referrals and put in place a referral system, you’ll generate many, many more referrals.

Marketing Banana Skins

This can be as easy as asking your client or customer for the names of three people who like them would be interested in receiving some information from you.

You’ll be surprised at the increase in sales just from referrals if you put in place a systemised approach to get referrals rather than waiting for them to happen.

Here's the 'Success Formula' for creating a powerful referral system...

Good Business

+

Incentive

+

Communicate

+

Systemise

=

Powerful Referral System

And don’t forget referral business is your best type of business.

You rarely compete on prices or fees, and these people tend to be people whom you enjoy working with! Better still… you’ll find that you convert a much higher percentage of referrals into clients or customers.

If you got just one referral from 50% of your clients or customers every year, what sort of difference would that make to your business? HUGE!


If you'd like to learn the easy way to dodge all of the marketing banana skins at the same time as improving all of your marketing, without cost, click here.

Best regards,

While you're here, you may like to see...   

How to get more customers for your business without it costing you a penny

Take my totally free 'Sell More Stuff' Mini-Course and I guarantee that you'll attract more customers or clients to your business without it costing you a single penny!

You can see all the details and join for free by Clicking Here.

​Read More
Marketing, Marketing Mistakes

Marketing Mistakes – Sending Your Brochure/Catalogue Without A Sales Letter

Marketing Mistake #10
Sending Your Brochure/Catalogue Without A Sales Letter

This is one of the 'dreaded sins'.

You must NEVER send your brochure or catalogue out without enclosing a sales letter.

If the reason you send your brochure to a prospect is to secure a meeting, then your sales letter must 'sell' the meeting, and explain why the prospect should give up their time to meet with you.

This is absolutely critical.

Sending a cover letter like the one below will NEVER give you the sort of result you can achieve…

Marketing Banana Skins

And I could have shown you hundreds of similar letters!

If the purpose of the brochure or catalogue is to secure an order, your sales letter must push for the order.

Sending a brochure out without a sales letter is like throwing money down the drain.

And if you think a one or two line cover letter will do the trick – think again.

There’s a well known saying we use relating to this mistake…

‘Your brochure tells, your letter sells’

Brochures cost hundreds even thousands of pounds to produce. Most are written so badly they never ever cover their costs, but a good sales letter will often ‘save’ the brochure and generate a good profit for you.

And just in case you were wondering what you should do if you can’t afford a brochure or a catalogue…

Send a sales letter instead.


If you'd like to learn the easy way to dodge all of the marketing banana skins at the same time as improving all of your marketing, without cost, click here.

Best regards,

While you're here, you may like to see...   

How to get more customers for your business without it costing you a penny

Take my totally free 'Sell More Stuff' Mini-Course and I guarantee that you'll attract more customers or clients to your business without it costing you a single penny!

You can see all the details and join for free by Clicking Here.

​Read More