Niche Research

One of the Secrets To Internet Marketing Success

One of the biggest mistakes I see beginners make in online marketing has to do with RESEARCH!

Too many people begin developing web pages, setting up niche blogs, or creating ebooks or videos without doing proper research.

Research begins with:

* identifying a possible niche

* looking at monthly traffic for keywords in that niche

* looking at what your competitors are doing

In other words, what you shouldn’t do is create a product and then try to find a market for it. Instead you should do your research, find a hungry market with money to spend, find out exactly what they want ….. and then create the product to sell to them!

A great tool to start with is Google’s External Keyword Tool. It can give you numbers on how many searches are done monthly for various keywords.

It can also give you indications of how much competition there is for the keywords you are targeting.

Whether you are creating a new product, or doing article marketing, video marketing, setting up pre-sell or landing pages–keyword research is vital to your success.

Find out what keywords are getting all of the traffic and position your offers right in front of that traffic. That’s the real key to success.

Without doing your research first, you are throwing darts at a moving target in the dark.

I’ll be covering lots of other ways to do your research in my IM Shortcut email newsletter.

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Backlinks, Niche Research, Squidoo

How to Create the Most Effective Squidoo Lens

Before you actually decide on your Squidoo lens title and URL you will want to do a little research into the main keyword phrase you want to target for your lens. By this I mean–what is likely the most common keyword phrase people would use to find your page through Google?

You probably have an idea for what this keyword phrase would be already. If you have your own ebook you might use the name of your ebook. However, unless tons of people have heard about your ebook you probably won’t get many people searching for it on Google. You might want to choose a phrase related to the topic of your ebook instead (if that’s what you want to promote).

One good way to do keyword research for your main search term is to go to Google’s External Keyword Tool. You can use this for free. You simply enter a keyword phrase and Google will give you the number of searches for that term done each month. Google will also give you many dozens, perhaps hundreds of suggestions for keywords related to yours.

Doing this is important because you want to target a keyword phrase that will get you sufficient Google traffic to your lens from organic search listings.

How many searches a month do you need to make your lens profitable? There is not definitive answer. Myself, I like to target keyword phrases that get a couple thousand searches a month. However, the product price, profit margin (commission rate), up-sells, and OTO’s will affect your bottom line.

In my next post we will look at important things to add to your lens–and, important things to do to keep visitors on your lens as long as possible.

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