Article Marketing

An Article Marketing Template

I was talking to a friend of mine recently about article marketing. He said his main battle plan in his articles was to break them down into three key components.

* tell them what you’re going to tell them

* tell them what you promised

* tell them what you told them

That’s pretty simple stuff isn’t it?

I think that’s true, but I’m going to give you a little template here for how to lay out your article with a little more structure.

HEADLINE:
Make sure you use your keywords

OPENING:
Explain a problem and your experience with it.

MIDDLE 4 PARAGRAPHS:
Explain your solution to the problem.

LAST PARAGRAPH:
Create a desire for more knowledge.

RESOURCE BOX:
A strong but short call to action. Make them want more info and indicate they can get it by clicking your link.

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Niche Research

One of the Secrets To Internet Marketing Success

One of the biggest mistakes I see beginners make in online marketing has to do with RESEARCH!

Too many people begin developing web pages, setting up niche blogs, or creating ebooks or videos without doing proper research.

Research begins with:

* identifying a possible niche

* looking at monthly traffic for keywords in that niche

* looking at what your competitors are doing

In other words, what you shouldn’t do is create a product and then try to find a market for it. Instead you should do your research, find a hungry market with money to spend, find out exactly what they want ….. and then create the product to sell to them!

A great tool to start with is Google’s External Keyword Tool. It can give you numbers on how many searches are done monthly for various keywords.

It can also give you indications of how much competition there is for the keywords you are targeting.

Whether you are creating a new product, or doing article marketing, video marketing, setting up pre-sell or landing pages–keyword research is vital to your success.

Find out what keywords are getting all of the traffic and position your offers right in front of that traffic. That’s the real key to success.

Without doing your research first, you are throwing darts at a moving target in the dark.

I’ll be covering lots of other ways to do your research in my IM Shortcut email newsletter.

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Joint Ventures, Miscellaneous

Getting Sales of your New Ebook off to a Flying Start

Almost every newbie affiliate marketer dreams of one day creating their own ebook and making a killing online with it. You may not believe me, but the easiest part of the entire project is actually the creation of the ebook. Sure, you may spend months in developing it, but once you’re done the really hard part comes in.

What most beginners fail to invest time in is promoting it. Of course you may do some article marketing, social bookmarking, video marketing and so on–but that’s not the big part.

The single biggest factor in getting your ebook flying off the ‘shelves’ in the first few weeks after it is released is the product launch. The biggest sellers online depend on finding super-affiliates (the individuals in their niche with huge mailings lists) to promote their product during its launch by sending out promotional emails with affiliate links to their lists.

There are a number of ways to find these super-affiliates, and to convince them to mail for you, but your primary consideration in launching your product MUST be in finding a fair number of these gurus to promote for you.

You want to find affiliates with big lists to in your niche to promote for you during your launch. eZineArtilcle authors with many articles in your niche are good candidates. Affiliates with listings showing in Google for your main keywords are as well. AdWords advertisers for your keywords will have lists as too.

Even just of few of these big guys doing a substantial mailing can create a huge amount of traffic to your sales page. Keep that in mind and begin bringing some key players on board several month prior to your launch date.

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