Twitter

Is Twitter the Best Marketing Platform?

What do you think of Twitter as a marketing platform for your business?

twitter

Some are suggesting that it is in fact the best marketing method for a small business but I have to say, I’d don’t think I’d quite give it such an accolade!

Here’s just a few of the resons why Blogging Tips website thinks that Twitter is best:

 

Following are the points which prove that twitter is the best marketing platform:

 

1. If you ask any marketing expert, he will tell you how important it is to have a good headline, and that’s what twitter is all about. Twitter followers use this platform because it helps to focus on the desired audience and there is no trickle-down effect. Every point is put forward through tweets in a very precise and straight-forward manner letting  twitter followers use this to the point conversation to reach others and develop them as prospective leads for marketing purpose.

2. User demographics of the twitter are more businesslike and professional, which makes it the first choice for all marketing professionals. Social twist claims that twitter has major click views of people who are looking for business and online entrepreneurs.

3. Twitter is proven to bring more traffic to twitter follower’s websites because people who get attracted to tweets most likely do more research and want to know more than just 140 character tweet, and hence they click on the additional link which is given in the tweet and increase the traffic to your website effectively.

4. With a twitter account, you will have access to both your present and probable customers, and they will be updated regularly on your activities. You can very efficiently receive the feedback and reaction from your existing and prospective buyers and hence regularize and modify your marketing practices and business in that way which will suit your audience in a proficient way. You can search twitter on any possible conversation, which will be related to your business, and you should give thanks to twitter hashtags for this feature. This will keep you informed about any fresh information and relevant news, which is related to your business….More at 10 Reasons Why Twitter Is The Best Marketing Platform

Personally I find SEO (search engine optimisation) to be the best marketing method for small businesses because once a website is on page one of Google for relevant search terms (so for a hairdresser in Wigan, they’d be appearing high in Google for searches such as ‘hairdresser wigan’ etc), then they can be found online 24 hours a day and other than a little SEO maintenance, nothing else is required to give them free advertising day in, day out.

Twitter on the other hand does require regular Twittering, as tweets rapidly disappear from view. A few days without twittering means no marketing for your business during that time.

Don’t get me wrong though, I still see Twitter as an effective means of promoting a business and one that I regularly use myself. It’s just not deserving of the best award in my opinion.

If you’re not yet using Twitter as part of your marketing, or want to do more, then here are a few ideas on taking things to the next level…

[title color=”orange-vibrant” align=”scmgcleft” font=”arial” style=”normal” size=”scmgc-1em”]Make sure you are following your customers[/title]

Twitter is a great place to talk with your customers. However, this means that you have to connect with them.

It’s impossible for you to know which of your customers are on Twitter. For that reason, it’s important for you to advertise your Twitter account to your customers. This way, your customers can find you.

How can you tell who is your customer on Twitter? Here are a few tips:

  • They talk to you. Some customers may start a conversation with you using your Twitter handle. You should follow everyone who talks to your business.
  • They mention your business. You should set up a saved search on Twitter so you can find people talking about your business. Always reply to people who mention your business and follow them.

You can also search for your customers using their email address.

 

[title color=”orange-vibrant” align=”scmgcleft” font=”arial” style=”normal” size=”scmgc-1em”]Put Twitter to work solving your business challenges[/title]

Sometimes, the best way to improve your experience with a tool is to ask more from it. If you’ve been casually using Twitter and allowing the results to unfold, maybe it’s time to give Twitter a real job.

It takes some time using Twitter before you’ll be ready to put it to work on your business goals. But after you understand Twitter and have built a community, it’s time to take your Twitter use to the next level.

Twitter can help you meet your business goals. Think about a challenge you face in your business today. How could Twitter help you solve that problem?

For example:

  • Offer a Twitter-only special. If your restaurant or store is a ghost town on Tuesday nights, why not promote a Tuesday night event on Twitter? Offer a special deal (free dessert or a special discount) for everyone who knows the secret code you tweet out Tuesday at 5 pm.
  • Reward people who retweet you. Is your blog a little lonely? Twitter is a great tool to drive traffic to your blog. Set up a contest or a reward for people who retweet your messages about your blog posts. You might give away an ebook, a seat at an upcoming webinar, a free 30-minute consultation or a product discount. Explain the terms of the offer in a blog post or on a special website page and link to that page in your tweet so people understand your offer.
  • Organize a tweetup at your business. Have you been chatting with local people whom you have not met in real life? Or has it been a long time since they have visited your business? Why not organise an informal tweetup? Set a date and time, offer refreshments and give people something fun to do or learn and they will come.

The best way to make Twitter work for your business is to try something new. Learn from what happens and try it again with improvements….More at 16 Creative Ways to Use Twitter for Business | Social Media Examiner

 

Whether you agree that Twitter is the best marketing platform for your business or not, I hope this post gives you a few ideas to make your tweets more effective for you.

Chris Towland

 

 

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Social Networking

3 Tips for Success with Twitter

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Over the last year or so Twitter has become very popular. All the stars have gotten a Twitter account. And millions of people all over the world have signed up to use Twitter too. This means you can and should use Twitter to help your online business. Here are 3 great tips for success with Twitter.

Post Often

The first great tip for success with Twitter is to post often. The posts are actually called “tweets.” You want to tweet as often as you can. Don’t just tweet anything though. Make sure you have something to tweet about. If you simply post mindless stuff then people will get annoyed.

Always Provide Value

This tip actually goes right along with the first tip. You want to post as often as possible but you also want to make sure that each tweet you make is valuable. You want to entertain or teach people something. Posting often and then providing value each and every time will really help you be successful with Twitter.

Follow Stars

The last of the 3 great tips for success with Twitter is to follow the stars. You want to find celebrities and other popular people and then follow them. You will get a lot of people following you this way.
It’s especially important to follow stars who are related to your niche. For example, if you are in the cooking niche then you would certainly want to follow famous chefs and cook like Emeril and Rachel Ray. Then people who follow you because you follow these famous cooks will automatically be potential customers.

3 great tips for success with Twitter are to post (tweet) often, always provide value, and follow the stars. If you do these things then you will be well on your way to achieving success on Twitter. This will help your online business become successful as well.

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Other Online Promotion

Twitter Tips for Your Business

Image representing Twitter as depicted in Crun...

You’ve  heard of the social networking site Twitter, right?  It’s all the rage right now. Millions of people belong and more and more continue to join every single minute of every day. So, you have a great opportunity to market your business on Twitter. However, you need to know a few tricks in order to use Twitter effectively. Here are a few Twitter tips for your business.

The first Twitter tip for your business is to fill out the profile completely. You want to give as much information as you possible can. That way people can find out more about you and/or your business when they visit your Twitter account. You especially want to be sure to include a link to your site in your Twitter profile. Often linking to a blog is the best way to do it because people will follow a blog more often then they’ll click on an actual website.

The next important Twitter tip for you business is to get as many people to follow you as possible. So make sure you include your Twitter ID on your business cards, in the signature of all your emails, and on all your other social networking pages. Also, follow other people who are interested in your niche. You can find out who is interested in your niche by going to search.twitter.com. Once you follow someone they’ll usually follow you back. Just follow a few people every single day and before long you’ll have a large following of people.

Another great Twitter tip for your business is to personalize your page as much as possible. This will help your brand and it will also set you apart from everyone else on Twitter. So put a unique background on your page and put a picture of yourself or a logo in the picture on Twitter.

The last of the Twitter tips for your business is to provide value with your tweets. Make them educational. Make them funny. Make them both educational and funny. Do not simply write a bunch of boring tweets. Most important of all, don’t ever try to directly sell to people on Twitter. This will cause people to unfollow in droves.

There you have some really great Twitter tips for your business. You want to make sure you complete all the profile information, you want to follow people who are interested in your niche, you want to make your page unique, and you want to provide value with your tweets. If you follow all of these tips then will be able to successfully market your business with Twitter.

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