Niche market Archives - Local Marketing Solutions

List Building

Another List Building Technique

List building has to be one of the cornerstones of successful Internet marketing. A lot of times it can also be one of the most challenging aspects of the business for beginners.

Here is a trick that can help you build your list. Let’s begin with your niche. A lot of you are interested in the Internet marketing niche but this can work in any specific niche.

Suppose you are fairly new to the business. Maybe you have a product of your own and you are also doing some affiliate marketing.

Do some research and make yourself an expert in one aspect of selling online. Write a simple 10-20 page report dealing with that aspect.

You could also buy some PLR materials and rework them a bit to use.

Have a nice cover graphic designed for your report. You can easily get one for $5 at Fiverr.com. On the very last page have a brief 2-3 line bio blurb and a link to your sales page or blog. Make sure to have an opt-in form on that blog or page.

Now, watch Clickbank for new products coming out in the IM niche. Don’t worry right away about the big product launches where the product starts out with a high gravity on page one.

Look for the smaller products that were probably created by someone like yourself that have only been out for less than a month. Theirs will probably be found at the tail end of the listings.

You can do a search and set the parameters in the niche for “low gravity” which is what you want.

Visit every one of the sales pages. Many of the product vendors newer to the business may not have bonuses they give away with their product.

Approach them about giving your report away either as an opt-in bonus (better) or as a bonus to those who buy. Some will accept your offer–some will not.

Doing this will get your report out in the marketplace and into the hands of those highly targeted to your offer. Some will come to your blog or sales page and opt in to your list.

As you get experience in this, start approaching larger and larger product vendors–they get some serious traffic and you will get more and more opt-ins if they take you up on your offer.

Niche Research

One of the Secrets To Internet Marketing Success

One of the biggest mistakes I see beginners make in online marketing has to do with RESEARCH!

Too many people begin developing web pages, setting up niche blogs, or creating ebooks or videos without doing proper research.

Research begins with:

* identifying a possible niche

* looking at monthly traffic for keywords in that niche

* looking at what your competitors are doing

In other words, what you shouldn’t do is create a product and then try to find a market for it. Instead you should do your research, find a hungry market with money to spend, find out exactly what they want ….. and then create the product to sell to them!

A great tool to start with is Google’s External Keyword Tool. It can give you numbers on how many searches are done monthly for various keywords.

It can also give you indications of how much competition there is for the keywords you are targeting.

Whether you are creating a new product, or doing article marketing, video marketing, setting up pre-sell or landing pages–keyword research is vital to your success.

Find out what keywords are getting all of the traffic and position your offers right in front of that traffic. That’s the real key to success.

Without doing your research first, you are throwing darts at a moving target in the dark.

I’ll be covering lots of other ways to do your research in my IM Shortcut email newsletter.

Article Marketing, List Building

Article Marketing to Build Your List

I know that a lot of you are using article marketing to build your lists and to drive traffic to your sites. What I’d like to talk about today are some of the advantages of sending your article marketing traffic to a squeeze page (an opt-in) page to collect names rather than to a specific sales page.

Suppose you write a 300 or 500 word article on affiliate marketing. You have a page with a product of yours related to affiliate marketing. Your first temptation might be to put a link in your author resource box pointing to your site so you can make some sales.

One problem is that down the road you may create another, or several more products in this niche. You would then have to write another batch of articles with a different link point to your sales page for that product when you submit more articles.

What I believe is a better option is to set up a squeeze page (a page set up with your auto-responder to capture names and email addresses).

Once you get names on your list, you can market to them by email whatever product you wish. In fact, you can send them ongoing emails promoting endless products in the niche.

So my advice is sometimes to use the author resource box in your articles to point to an opt-in form to build your list. Then, use that list to market dozens of different products to your list over the course of a year.

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