Chris's Marketing Mutterings
Marketing Mistake #2Not Having a Differentiator This is one of the most common mistakes small businesses make. Let me explain…A differentiator is the one thing that sets you apart from the competition in the minds of your prospects and clients or customers.Your differentiator is what makes the difference between having a truly outstanding business or
Marketing Mistake #1Marketing to Everyone “You can’t be all things to all people.”I know this may come as a shock to you, but it’s true.You cannot hope to market your products or services to everyone, even if you think everyone needs them.I’m not saying you can’t be successful doing this. What I’m saying is you
Business Growth Magazine – November 2020 I’ve just published the latest edition of my Business Growth magazine and you can download your copy here, for free!November’s edition includes…How to easily implement a referral system so that your customers promote your business for you.Marketing lessons from a Bowling Alley – and how they can help you
6 Proven Marketing Strategies You Can Use Now To Capitalise On Your ‘Acres Of Diamonds’ When you’re constantly looking to acquire more clients or customers it’s easy to forget about your most prized asset—your EXISTING ones.This is a mistake I see often.In many ways, it’s easy to understand why existing customers are neglected, but it’s no
Restaurant Marketing Ideas – Encourage Your Diners to Post Photos of Your Food In this video, we look at the benefits of encouraging your diners to post photos of your food on Facebook and other social media. Here’s another short video with a restaurant marketing idea. And this one is… Encourage Your Diners to Post Photos of
Restaurant Marketing Ideas – Make It Easy To Call You In this video we look at how some restaurants actually make it difficult to call them and how you can ensure you make it easy for your customers. Here’s another short video with a restaurant marketing idea. And this one is… Make It Really Easy to
Restaurant Marketing Ideas – Partner Up with Local Businesses This video explains how getting involved in the local community can help your restaurant to grow… Here’s another short video with a restaurant marketing idea. And this one is… Partner Up with Local BusinessesThis is an excellent opportunity to get involved with the local community and build valuable peer relationships
Restaurant Marketing Ideas – Feature Your Dishes on Social Media This video shows how and why you should feature your dishes on your Facebook page and other social media… Here’s another short video with a restaurant marketing idea. And this one is… Feature Your Dishes on Social MediaYour biggest selling point is your food, and pictures that are drool-worthy