Marketing Mistake #12
Not Asking for the Order
Even sales professionals are sometimes reluctant to ask for the order for fear of rejection.
However - you must ask for the order.
Because your prospect is silently begging to be led.
Asking for the order is something you must do to get the sale. If you don’t ask for the order you won’t get the business.
Or you won’t get as much business as you should.
Closing is simply the way in which you ask for the order.
Basically this means you should have two or three good logical closes you can use comfortably when meeting with prospects. (This also applies to all of your marketing communications. If you want people to request further information, or a meeting, or whatever, your communication must close to get the desired outcome).
...and, of course, it's no different online. Your buttons, your videos, all your social media, articles and so on, all need to ask for the order, or at least get people to move to the next stage of your sales process.
This can be as simple as saying something like, ‘Shall we go ahead?” or "Shall we give it a try?"
That’s not hard for anyone to say, but the difference it makes to your sales and profits will be astronomical (I chose that word very carefully!).
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