I frequently get questions related to OTOs (one-time-offers) and up-sells. People want to know how they work and exactly what is the difference.

Well, both are ways to increase your bottom line when selling a product online. The only real difference is where they occur in your sales funnel.

An up-sell occurs right after a customer clicks on the order button, but before they get to the order processing page.

When a customer clicks on the ORDER button you direct them to a page with another offer, in addition to the one you made on your sales page. You offer a product that supplements and correlates tightly with the product they just clicked to order.

You then give them two links. One says,

* No, thanks I just want your (your product name).

The other link says,

*Yes, I want in. I’ll take both (your main product name) and (your up-sell product name).

You will need two processing pages, one for each option.

Up-sells work because you have a ready, willing, and able to buy customer. The conversion rate on a good up-sell can be very high.

An OTO is really the same thing. The only difference is that it occurs after the customer has made payment through your processing page. With an OTO you are looking to sell another related product these work because the customer is still in buying mode and you convince them that the special price you are offering them won’t be available again if they leave the page without buying.

You then send them to your OTO page before they get to your download page. Again, they have the option of accepting your OTO or rejecting it.

You will have one link go to the download page (if they reject your offer) and one link going to a new processing page which will then take them to a download page with both products available for download there.

You can also send people to an OTO page when they haven’t made a purchase at all but after they’ve just opted in to your email list for example.

Both OTO’s and Upsells have been proven time and time again so I fully recommend you test them in your own marketing strategy.