Video Marketing for Restaurants
(and a quick and easy way to create your videos)
Using Video to Promote Your Restaurant
People love watching videos and sharing videos online so adding video to your restaurant marketing mix can be a very worthwhile exercise.
Here are some strategies that can help you with video marketing for your restaurant...
Firstly... Keep your videos short!
You don't need to create a 2 hour film epic. In fact, people's attention span for videos is very short and differs from platform to platform, so here are the maximum recommended video lengths for the major social media platforms:
Facebook: 1 Minute
Instagram: 30 seconds
Twitter: 45 seconds
Youtube: 2 minutes
I'm always a fan of creating content and using it in several places, so my suggestion would be that you try to keep all of your videos under 1 minute in length and then upload them to all of the above sites.
So the great thing is, with just needing 1 minute of content, you can make a video quite quickly and get it online and working for you. And if you find you've got too much to say for just 1 minute, then simply create two (or more) different videos and upload both of them.
So, what could you include in your videos?
Here's a few ideas...
1. Testimonials from your happy customers.
People love to see social proof and so you could ask some of your regular diners if they'd be happy to say a few words to camera about what they think of your restaurant, your staff and / or your food.
Just one customer's comments will be enough for a short video and so you could create quite a few videos like this.
2. Show your restaurant and your kitchen.
A quick video tour of the restaurant or a tour of the kitchen (particularly if you can show the chefs creating their delights) make for ideal video content.
3. Staff interviews
a. Your chef. Let your customers get to know your chef by filming a short chat with him or her. You could ask them questions about where they first learned to cook, their favourite dish etc.
b. The owners / managers / waiters and waitresses. Again, let your diners get to know more about your team by having a chat with them on camera.
4. Your food.
Making short videos of some of the amazing meals you serve is one of the best ways of video marketing for a restaurant. The more you can tempt the viewer with the dishes on offer, and particularly if you can make their mouths water while they're watching, the more they are likely to be walking through your door to try the food for themselves.
The quickest way to create professional videos
for your restaurant
In the following video, I show you the very easiest and quickest way to create professional videos for your restaurant, even if you don't have any video equipment whatsoever.
I'll show you how to use some very clever software to create...
- General promo videos for your restaurant.
- Videos that showcase your best reviews.
- Videos to promote any events you're running (such as music nights, theme evenings etc).
- Videos to spotlight menu items and specials.
- Videos to attract people to your restaurant for calendar events such as Easter, Valentine's Day etc.
Here's the video for you. It's around 20 minutes long but I guarantee that you'll find it well worth your time....
For more information about the impressive software I showed you in the video, as well as a totally free 7 day trial, just click the button below...
Video marketing is a worthy weapon to have in your marketing arsenal. And with the quality of video that can be produced with little more than an iPhone, or with the software that I demonstrated in the video, it is a method of promotion that every restaurant owner should consider.